Volvo are hoping to repeat their viral success. Five years ago, in 2013, Volvo Trucks released, “Epic Split,” a commercial featuring Jean-Claude Van Damme performing splits across two moving trucks. The commercial was a major hit, and a massive viral phenomenon. It currently has over 90 million views on YouTube.
Volvo Construction Equipment is hoping to repeat that success with “Pump It Up.” This time, Volvo has teamed up with action star Dolph Lundgren to put their excavators through paces and show off what they are capable of.
You can check out the video here.