Reduced 2020 ad rates for SHCA members!
The 2020 SHCA Rental Rates Guide and Membership Roster is currently open for advertising sales! Book your advertising space today by calling the Lester office: 204-953-2189 or emailing adsales@lesterpublications.com.
At Lester, the official publishing partner of SHCA, we understand that times are tough for construction companies in Saskatchewan. But did you know that an economic slowdown is one of the best times to market your business?
Consider this:
- You can be the first choice: With less jobs to go around, keep your business top of mind for your current customers to make sure you stay their first choice.
- You can boost your credibility: Having a consistent presence in a reputable industry publication reinforces your company’s credibility. What’s more alluring than credibility during a time of instability? Spark confidence in potential and existing customers alike by showcasing your brand.
- You can fill your funnel: Even if a customer isn’t buying today, advertising is your opportunity to get people thinking about your company when they start considering what to buy and from whom. A prepared advertiser gets the sales funnel started with effective marketing during tough times.
- You can be the loudest: If your competitors are keeping quiet, what better time to get your company’s messaging across? Customers become more selective and do more research on purchases during tough times. Be visible to remind them of you when they need to make a purchasing decision.
- You can stay on top for years to come: Statistically, companies that push their marketing efforts forward during tough times have higher sales not only during that period, but also in more abundant years that follow.
Investing in advertising during tough economic times may feel counter-intuitive, but it will pay off. At the same time, we understand that there is a limit on available funds. That’s why for 2020, we’ve decreased our advertising rates so that your company can still take advantage of the marketing opportunities in SHCA’s communications products. Contact Lester to get in front of Saskatchewan contractors, municipal decision-makers and government stakeholders today.
Download the SHCA 2020 media kit.