2021

SHCA members, the time is now to ensure your 2021 dues are paid and that your information is correct and up to date for the membership listings in the 2021 SHCA Equipment Rental Rates Guide & Membership Roster.

If your company had a membership listing in the 2020 version, you can check your listing information in your printed copy or by viewing the online version here. Contact the SHCA office if you require a new username and password.

To inquire about your membership listing or to request any changes, contact Tracey Koch at traceyk@saskheavy.ca. Members who do not submit any changes to their listing will see their membership listings remain the same as they appeared in 2020. 

Advertising sales are also ongoing for the 2021 SHCA Equipment Rental Rates Guide & Membership Roster, with very limited premium positions still available for reservation. View the media kit here and contact adsales@lesterpublications.com with any questions or to reserve advertising space, including a logo to appear over your membership listing. If your company needs assistance creating advertising artwork, the graphics department at Lester Communications Inc. will be happy to help.

Municipalities of Saskatchewan has created a COVID-19 Update to help keep municipalities informed of provincial updates and new resources. On the website’s landing page, viewers can click on a particular focus area in order to access all available resources under that topic, including for employers.

Click here to view the resource page from Municipalities of Saskatchewan or to sign up to receive weekly updates.

One of the quickest ways to differentiate legitimate business communication from spam is the quality of the writing. Improper grammar, misspellings and incomplete sentences in an email are signals to hit the delete button, with the assumption the message is a potential cyber security threat.

Bad writing that appears on a website or in a social media post most certainly will have people questioning the quality and credibility of a company’s work, especially its attention to detail.

This holds true for all written business communications. If it is not written well and carefully edited, a company risks being ignored. Good writing always makes a company look better.

Quality content is a must for a company’s social media presence, on its website, in news releases and news stories, blogs and speeches. These pieces require different styles of writing. It’s imperative to understand the difference.

An experienced writer is specially trained to understand and deliver these different writing styles. Having someone on your team who possesses this skillset will allow a company more time to focus on what it does best – run a business.

For example, writing for social media requires concise wording that fits within set character limits. It also needs to be punchy in order to attract the attention of readers. Writing for a website requires the understanding of readability – long and wordy content doesn’t work online. Website content is the right blend of words and phrases that make it possible for people to find you via search engines. A well-constructed news release or news story piques the interest of the audience and is relevant to the target audience. Doing this increases the chances of being read and shared.