As we approach fall, our minds start to adjust to a regular routine. School begins again, vacationers return from the cottage and our city streets start to get a little more crowded. For our industry, the routine does not change. It has been working hard throughout the season to ensure that road and infrastructure building and maintenance projects are done before winter.
Our industry goes through many ebbs and flows throughout a construction season depending on what level of work and resources have been approved. However, one factor we have little to no control of is the weather. Working through inhospitable conditions is something the heavy construction industry must do to get the job done. Our working timeframes have always been set by mother nature. Our industry relies on many factors to succeed, but the one that remains essential is the grit that heavy construction workers possess.
That is why the SHCA has recently launched a campaign called “Built on Grit.” The campaign highlights the work done by our industry and celebrates those who do the work. Built on Grit shows our industry is resilient and tough. The campaign also touts the benefits of considering a career in the heavy construction industry.
Working in the heavy construction industry is a choice for many, and SHCA, working with our members, makes sure that our workforce is prepared and ready. Even though jobs in our industry can at times be challenging, we want to make sure every worker on a crew is given the best information and guidance to do the job right. Our industry’s investments in training programs and partnerships with educational institutions help address the demand for skilled workers. With the proper guidance and training, our industry workers will show their true grit in getting the job done.
Built on Grit is more than a slogan. It lets people know there is a face behind building the infrastructure that we take for granted every day. It is also an acknowledgment of the toughness and resilience that defines our industry and the people who make it work.
I encourage you to check out our Built on Grit campaign and let us know what you think.
