How to play the game – and win!
Football fans know that the view of the game is much different up in the stands compared to what you can see on the sidelines of the field.
Football coaches know this even better. The value of having an eye in the sky to have a view of the entire field can be exactly what some coaches need to figure out a way for their team to win. Having someone in the booth to call plays based on that vantage point can make a big difference in the outcome of their team’s game.
Getting a different view of the field can be advantageous when running a business, too, but that can be easier said than done. Running a business can take up so much time and attention, and it can be hard to find the occasions and resources to get an accurate perspective about what is happening beyond the business.
However, it is crucial for the success of the business to pop your head up, look around and observe, to get a view of what is happening on the field. Seeing beyond what is immediately going on can give the perspective a business owner needs to find solutions to overcome current challenges and recognize issues that are on the way.
The easiest way to get an in-depth view beyond the day-to-day activities of a business is to be a member of an industry association, such as the SHCA. An industry association has a view of the broader industry and more, and is set up to share that outlook with members to help them be more successful.
Industry associations provide important context to their members who are trying to understand and cope with the forces and challenges each of them encounters in business. Those forces and challenges could be understanding evolving customer interests, navigating human resources and labour issues, securing valuable partnerships or any one of the many complex and evolving situations a member might find themselves in.
Getting a team on the field
SHCA members run businesses that are about more than building roads and infrastructure. These businesses contribute to building the economy. Collectively, the businesses that make up the heavy construction industry add more than $6 billion to Saskatchewan’s gross domestic product, supporting tens of thousands of jobs and providing $1.5 billion of income.
These figures come from the most recent economic impact analysis that was done by Praxis for the SHCA. Research like this benefits the industry and members by establishing the scale and significance of the work they are doing.
Collectively, the businesses that make up the heavy construction industry add more than $6 billion to Saskatchewan’s gross domestic product, supporting tens of thousands of jobs and providing $1.5 billion of income.
Research lends added credibility to members’ interests and experiences, but it also serves customers of the industry by helping them better understand it and the businesses that form it. Other research, such as collecting and analyzing data that can help the industry come up with answers and propose influential solutions for major economic challenges, is also important.
An example of this was the work done to produce the Canada West Foundation (CWF) report titled From Shovel Ready to Shovel Worthy: The Path to a National Trade Infrastructure Plan for the Next Generation of Economic Growth. That work was done through a collaboration between the Canada West Foundation and the Western Canada Roadbuilders and Heavy Construction Association (WCR&HCA), along with other national industry associations and business organizations.
Having access to the major leagues is possible through a membership with the SHCA. Becoming an SHCA member automatically provides an integrated membership to the WCR&HCA as well as the Canadian Construction Association (CCA), both of whom were a part the Shovel Worthy report and advocacy.
Getting in the game
The Shovel Worthy report was developed to get it in front of and be seriously considered by the federal and provincial governments as a plan for how Canada can return to its place in the top 10 of global trade infrastructure rankings, which is needed to restore the confidence of Canada’s trade customers.
Getting in the game and playing the best game possible is more likely when one deeply understands the sport. All governments have competing interests and concerns that must be addressed, as well as their own policy priorities. They have a process for advancing priorities and those who can best engage in the process will have their voices heard. Those who choose not to engage will have no say in decisions that could fundamentally impact their ability to do their job.
There is more success to be found playing as a team than going solo. The SHCA brings a voice on behalf of its members to key stakeholders and decision-makers. The association advocates on behalf of members who in turn benefit when their businesses grow.
The SHCA currently has several active working groups with the Ministry of Highways and the Water Security Agency, the Association of Consulting Engineers of Saskatchewan, the Saskatchewan Association of Rural Municipalities, the Saskatchewan Urban Municipalities Association, including: the Roadway Technical Committee, the Contract and Specification Committee, the Safety Committee, the Best Value Procurement Committee, the Bridge Construction Committee, the Urban Committee, the Rural Committee, and the Sand and Gravel Committee.
The SHCA has also been on the board of the Saskatchewan Common Ground Alliance, where the association joins the ranks of the major Crowns as well as major mining and development companies. The SHCA also participated on the board of directors for the Saskatchewan Center of Excellence of Transportation and Innovation at the University of Saskatchewan. Once a year, the SHCA also meets with the federal members of parliament to talk about the importance of infrastructure on a national level.
Learning the sport
There are also opportunities for players to learn to play at a higher level and find more opportunities to put points on the board. Each player in the game is going to perform better when they dedicate themselves to learning the sport. This begins with knowing the most current information and status of government regulations, specifications and legislative changes affecting the industry.
The SHCA provides all current members with updates with the most recent information available. Delivered daily are e-news and tender information notifications. These notifications include information about the association events, news updates and technical notices for all members.
Strong players know who is who and what is what when it comes to their sport. The SHCA produces a popular rental rate guide, which is the definitive reference tool used by both the user and purchasers of SHCA’s members’ services. This guide can be accessed electronically, which makes it even more useful. While it comes out annually, the SHCA knows people are using it daily to inform and connect them to the people and services they require.
At least five times a year, members are invited to gather and network with others in the industry. At these events, such as the annual general meeting and the new Infrastructure Summit, speakers share valuable knowledge and viewpoints that will help members as they consider and conduct their own business. Each year, the calibre of speakers and events keep increasing.
Think BIG also continues to be a great tool for getting the industry’s messages out to the people and government. Through this publication, the SHCA promotes their vision, mandates and services, providing members with information related to what’s happening not only in Saskatchewan, but around the world.
Between Think BIG issues, the association’s social media accounts keep members and the public up to date about the latest industry developments. Follow SHCA’s Facebook and LinkedIn accounts to be notified about training opportunities and events, and see the industry and the people working in it celebrated.
Being a member also provides access to networking opportunities. At least five times a year, members are invited to gather and network with others in the industry. At these events, such as the annual general meeting and the new Infrastructure Summit, speakers share valuable knowledge and viewpoints that will help members as they consider and conduct their business. Each year, the calibre of speakers and events keep increasing.
It is important to consider who else attends these events. The SHCA has formal opportunities to listen to and be heard from, such as the panel of guests hosted from SaskBuilds, Priority Sask and the Ministry of Highways at SHCA’s 2024 spring meeting to talk about capital budget planning and procurement.
There are informal opportunities as well. Governments and key stakeholder groups often have their representatives attend SHCA events, such as the annual industry summit, giving members an opportunity to meet and casually discuss their interests.
Developing players
High-performing players also need to be strongly skilled and well-conditioned. That is where education and training come into the picture in helping members become high performers. The SHCA works with those who develop and provide education and training opportunities, so members and their employees have the skills and knowledge they need to be at the top of their game.
For example, the SHCA collaborates with the Asphalt Institute, which provides full days of training, such as the paving inspector certification session. Ministry of Highways officials have attended those sessions to explain why the ministry is making such training a mandatory requirement for paving crews working on their projects.
Think BIG also continues to be a great tool for getting the industry’s messages out to the people and government. Through this publication, the SHCA promotes their vision, mandates and services, providing members with information related to what’s happening not only in Saskatchewan, but around the world.
Watch SHCA’s social media to learn of upcoming opportunities to participate in training sessions. In June, SHCA’s sessions provided information and insight into procurement and contracting, contract law and risk management as well as Construction 101, which is training for introducing people interested in construction to the industry.
The SHCA also shared and supported opportunities for longer training courses to qualify people for careers in the industry. For example, there is the 36-week Heavy Equipment & Truck & Transport Technician Certificate program available through Southeast College in Estevan, which gives participants basic training in two high-demand mechanical trades at the same time as a heavy-duty equipment technician or transport mechanic.
To continue to develop players, coaches must keep adding people to the roster. They must send the message to those not yet in the game that they would enjoy playing and be welcomed onto the team. The SHCA actively encourages people to consider careers in the industry, working to demonstrate that heavy construction is a viable option for women, new Canadians and others who may wonder if they are a fit.
Practice how you play: how members can get make the most of their membership
How you practice is how you play. Approaching practice as an opportunity to strategically develop technically, mentally and socially will prepare SHCA members to play a stronger game. The benefits and resources offered by the SHCA empower members to stay competitive, adapt to industry changes and thrive in their market.
Those who are in business know they must invest money, time and energy to give the business the best chance at success. Investing time and effort to participate in what the association has to offer will also return a result.
There are many functions and services provided to the membership. Several have already been described, but another to take note of is SHCA’s affinity program. There are several opportunities for members to benefit from discounts on office supplies, work site supplies, shipping services, tires, and access to communication services and meeting facilities.
However, for the association to be as strong as it can be, members need to be active, engaged and involved. It takes a strong team to come together to bring forward ideas and information to formulate plans and put them into action. It requires people showing up in person to engage with one another to build the relationships needed to advance the industry’s interests.
